The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Back in the day, branding was utilized to tell the difference in […]
A difficult question for new advertisers is: which traffic source should I use, Google or Facebook? Depending on your business model and objective, placing your money in the right place is crucial so that you minimize loss, maximize reach, and increase conversions. Before we get into which is the best choice for your business, let’s […]
As the CEO and co-founder of SolutionsWide, I find myself trying to formulate an elevator pitch and having a hard time with it. The reason is we do quite a bit of different things so it is a difficult feat. This all spawns from the fact that I am a serial entrepreneur with a strong […]