The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Back in the day, branding was utilized to tell the difference in […]
What makes content go viral? In past years, the virality of content and products was thought to be nothing more than luck, but new research shows luck has little to do with content going viral. There are key elements that all viral content has in common that enhances its shareability. Here you’ll discover these elusive […]
I’m a big fan of Chess. The challenge of a game that has an endless amount of moves; each and every one just as important as the first. Not to mention you are constantly measuring, analyzing, and recalibrating as your opponent does the same. It’s a game of deep thought, patience, and well planned execution. […]